Local and Iconic food in Kampar

We are UTAR students and current carrying out e-commerce assignment (blog). We are excited to introduce you some delicious food from Vegas Kitchen and Simple Coffee at Kampar Taman Bandar Baru.

(Standing from left are Tan Hui Woon, Lim Li Hong, Ong Mei Jeen, Koh Siow Chin, Lam Mun Yee, and Wong Yee Hou.)

1.a) Vegas Kitchen Address: 

2175, Jalan Timah,

Taman Bandar Baru,

31900 Kampar, Perak.

1.a) Simple Coffee Address:

Lot 126029, Jalan Timan 3,
Taman Bandar Baru,
31900, Kampar, Perak.




1.b)Vegas Kitchen Business Hours:

6pm-11pm (Monday to Sunday)



1.b) Simple Coffee Business Hours:

10am-1am (Monday to Sunday)



2.a) Directions to get to the Vegas Kitchen:







2.a) Directions to get to the Simple Coffee:





2.b) Latitude and Longitude of Vegas Kitchen:

(4.328402, 101.144705)

2.b) Latitude and Longitude of Simple Coffee:

(4.329035, 101.144815)

3.a) A short history of dishes served by Vegas Kitchen:

          Since hamburgers were first invented by the Americans in the 19^th or 20^th early century, it has been a favorite fast-food in many countries as well as Malaysia. Burgers today have gained popularity even in small towns. Therefore, Vegas Kitchen, Kampar was our choice. This stall opened since January 2010. It has served a variety of yummilicious American western food such as Obama Fish and Chicken Burger, Vegas Full House Burger, Vampire Chaster Burger, and many more. However, Full House Burger was opted as it was rated as the most popular burger in Vegas. Full House Burger has roughly a 7-inches thick of beef patty, a piece of grilled chicken, two slices of ham and cheese, lots of lettuce, capsicums, tomatoes, fried egg on the most top layer and a dollop of tangy Balognese sauce on the side. Not to forget, the buns were grilled, smothered with margarine. 

3.a) A short history of dishes and drinks served by Simple Coffee:

Simple Coffee is opted as it is an ordinary outer-appearance café and is well-known of its lovely coffee that emits abundant of alluring aroma. Simple Coffee commenced since October 2013. It has also served delectable food as well ranging from pasta, pastry and brewed coffee and tea. Among the lists of menu, turkey ham is the most favored by customers as it was rated 10 out of 10 stars. It is prepared using freshly baked croissant, packed with slices of turkey ham, pieces of cheese, together with fresh vegetables, some spices, peppers and egg. It is simply stunning and tasty.

3.b) Customer feedback to Vegas Kitchen:

There were indeed a few feedback given by Eliin Koh and Grace Ong. Eliin mentioned that the burger was really mouth watering especially for the Full House Burger. Indeed it was a very tall burger, beyond edible. Instead of using normal patties, a real, fresh, sweet and juicy chicken chop was placed in between of the layers. Apart from that, Grace Ong also said that the food was reasonably-priced as well. It was well worth the money spent. Besides, Vegas Kitchen appears to be of higher stature, in terms of overall aesthetic values, ambiance and the array of food served. 

3.b) Customer feedback to Simple Coffee:

Kelly Lam loved the turkey ham a lot. She expressed that it was worth to try for those meat lover. It is packed with pieces of cheese, slices of juicy turkey ham, some peppers, and sprinkled spices in a croissant. Pastry with a cozy and warm environment was an utter combination. No doubt it was a good alternative to the food from ‘mamak’ stalls at night, remarked by a customer. 

4. Value Proposition - Vegas Kitchen:

ü  Food is reasonably-priced because the prices are within RM20.

ü  Services offered at Vegas satisfy customers.

ü  Food is delicious and is different from other restaurants in Kampar.

ü  Has cozy and warm environment together with open-air sitting.

Vegas Full House Burger

l  Consists of a monstrous of a calorie-laden horror, cheese and ham, featuring two patties (a beef and a chicken), a fried egg and loaded with greens (vegetables) to balance out the guilt in a most futile manner.

l  The burger is reasonably priced at RM11.50.

l  The burger is huge, is considered as an extraordinary food in Kampar as it is rarely seen in other shops.

l  Mouth-watering and fulfill one’s stomach.

Green Tea Latte

4. Value Proposition - Simple Coffee:

²  Price is consider acceptable and reasonable. It falls below RM20.

²  Opens anytime for brunch, lunch or dinner.

²  Offers free Wi-Fi.

²  Provides indoor and outdoor sitting as well.

²  Best place for relaxation and bond-building.

²  Comfy environment with nice and soft music

²  Attractive interior art designs and painting.

5. Some picture of the Vegas Kitchen foods:

Obama Fish and Chicken Burger

Vegas Baked Chicken

Vegas Full House Burger

Vampire Chaster Burger

Italian Herbs Plasta

Chicken Jumbo Leg

Original B-52 Burger

Group Photo in Vegas Kitchen

5. Some picture of the Simple Coffee foods:

Carbonara spaghetti

Tomato spaghetti

Blueberry cheese cake&
Nutella chocolate cake

Lasagna

Sandwich Turkey Ham

Mocha

Group photo in Simple Coffee

6. Let's enjoy the video about Vegas Kitchen!

6. Let's enjoy the video about Simple Coffee!

Our evaluation of these business

7.a) Our group opinion and why we selected these two places:

Are you a western food lover? Every week must have a burger for meal at least once? As a food enthusiast, we have the best place to introduce for you, Vegas Kitchen. Vegas Kitchen is located in Taman Bandar Baru, Kampar, near to Grand Kampar Hotel and students’ hostel. It operates at a strategic place because the area is surrounded by many students and tourists. Vegas Kitchen is famous in selling western food, especially burger. Their burger is really worth to try, because it is really special and yummy. The overall selling price is affordable and the food serves quite a big portion too. Besides, it is the best place for gathering and dating, because the interior design and the environment of the shop are simple and retro. Vegas Kitchen is considered as a successful shop, because it is able to sustain in Kampar for a long period. 

Are you a coffee lover? If yes, we believe that Simple Coffee will be your first choice. Simple Coffee is located in Taman Bandar Baru, Kampar, whereby is near to KTAR and students’ hostel. Thus, students are their major customers. The operating hours is between 10 a.m. to 1 a.m., it is convenient for students to study or even do assignment. Moreover, the environment of this café is suitable for friends’ gathering as well. Simple Coffee mainly serves coffee along with set lunch. The shop also sell a variety of deserts like cakes, doughnuts and muffins. The food and beverage are delicious, as well as the price is acceptable for students. Besides, the boss and the staffs are friendly. They always provide good customer service to satisfy customers’ needs.

7.b) Its classification of e-commerce by the nature of the transactions or interactions:

The both Vegas Kitchen Kampar and Simple Coffee are under a traditional brick-and-mortar organization. Brick-and-mortar organizations refer to businesses that have physical stores that you can drive to and enter physically to see, touch, and purchase merchandise. It means that they are doing their primary business offline and only have a purely physical shop to sell their physical products by means of physical agents.

The both shops (Vegas Kitchen Kampar and Simple Coffee) do not sell their products online or buy their material online. However, they are selling their products directly to their customers which can consider as the business-to-consumer (B2C) selling. Both shops applied direct face-to-face transactions and interactions with their consumers. This is because consumers will communicate directly with the waiters. Besides, the receipt and making of payment is done on the spot physically when customers acquired their goods.

7.c) Its business models:

The business model defined as the rationale of how an organization captures, creates and delivers value. It also known as the method of doing business by which a company can generate revenue to sustain itself.

The business model used by the both Vegas Kitchen Kampar and Simple Coffee were revenue model and viral marketing model. The revenue model describes of how a business will earn income, produce profits and generate a higher than average return on investment. In order to generate more revenue, the owners of the shops had spent their time in designing their shops and create their own foods recipe to serve their customers.

On the other hand, the viral marketing model is any marketing technique that uses Web-based word-of-mouth advertising through e-mail and social networks such as Facebook. It enables users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect.

Both shops are having their own homepage in Facebook and it allows people to comment, feedback, like and share their page. When the consumers favor a dish or food, it will be shared publicly to other Facebook users. This will eventually increase the popularity of the shop. Interested parties will go to the physical shops to consume their products, and this is how they can generate their revenue.

7.d) Basic approach used in marketing and advertising:

The shops chosen are Vegas Kitchen and Simple Coffee which are located at Kampar, Ipoh. For Vegas Kitchen Kampar, they have created a Facebook page. It enables customers to post pictures and comments in the page after consuming the food. Besides, some customers employ Instagram to post their comment. As a result, it can indirectly advertise their shops through the sharing from customers.

Besides, blog has been used by Vegas Kitchen to promote their products. They will share their food pictures and give some recommendations for customers to try their shops. Viral marketing model refers to any technique like word of mouth advertising via social network like Facebook. Word of mouth (WOM) advertising can help them increase the business’s reputation and sales.

For Simple Coffee, it also uses the Facebook page to promote their products. This indirectly stimulates the business by posting pictures and address of the shop in Facebook page. WOM is adopted in the business. WOM is the unpaid spread of positive feedback from one person to another. The customers will always recommend to others when this stall provides good services.

Moreover, Simple Coffee has created blog to advertise their products to entice more customers. In the blog, it allows customers to comment or suggest new ideas for better improvement of the shop.

7.e) Recommendations to improve business through e-commerce:

For Vegas Kitchen and Simple Coffee, both are under brick-and-mortar organization which have a physical shop to conduct their businesses. Both of the stores do not have online selling to provide goods and services to their customers. However, they are employing business-to-consumer (B2C) selling to serve customers in the shops.

Therefore, it is recommended that the business can introduce online selling to provide goods and services to customers via social network such as Facebook. This can benefit the owners to gain more profit and subsequently increase its business reputation. There are many advantages for owners if they sell their products via social network like Facebook. The online sellers can save set-up and operating costs when conduct business via online. For instance, online sellers do not have to pay rental, electricity and water bill every month. 

Moreover, it is recommended that Vegas Kitchen and Simple Coffee to expand their businesses globally in other states and other countries, not only locally. Vegas Kitchen and Simple Coffee are still at its infant stage as it is currently opened in small towns. Therefore, both shops should have drastic advertisements of their food and drinks served not only through Facebook, but also other social medias like Twitter, Instagram, Pinterest, newspapers, brochures, banners and billboard advertisement. 

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Wish you have a nice day!